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Syrow has recently joined hands with Cashfree, the next generation payment solution company, via a seamless API integration. This strategic move is designed to benefit Syrow’s and Cashfree’s wide and fast growing ecommerce customer base, with issues primarily related to abandoned carts and limitations in sale conversion.

But before we get into what this integration means, let’s find out more about the two integrating players and their expertise.

Syrow – one stop customer support company

Syrow offers the entire gamut of AI-powered customer support tools via a unified omni-channel system. Businesses can communicate with their customers in real time, via Human & AI chat, Audio and Video Calls, Social Media Messaging, and Emails & Ticketing, with minimal ease. We are dedicated to ensuring our clients are constantly offering global-level unparalleled CX to their customers, 24 by 7.

Cashfree – full stack payment solution

Cashfree is a next generation, API banking and payment gateway that is easy to integrate and supports instant refunds.

It offers ecommerce customers the option of a split payment solution for marketplaces, a Bank Account Verification API and Auto Collect — a virtual account solution to match inbound payments to customers. Cashfree is the only payment gateway that offers instant refunds versus the industry standard of 5-7 working days — this ensures Cashfree merchants are able to delight their customers while running business operations smoothly.

Cashfree is currently integrated with major platforms like Shopify, Paypal, Amazon Pay, Google Pay and Ola money (wallet and postpaid). As a latest move, Cashfree has been integrated with Syrow, to assist businesses with abandoned carts to retain customers, convert easily and establish an improved market stand. 

What can an ecommerce business gain from this integration?

As an ecommerce player, you may gain from this integration in three primary ways. Prior to which, you will need to avail Syrow’s services while also sign up on Cashfree.

1) Abandoned cart retrieval

Right now, the majority of abandoned cart activities are automated. Reminders are sent via an automated system that is unable to follow up adequately. Conversion is therefore minimal.

With this integration, however, you may inform Syrow of abandoned cart cases. The team will then enquire with your customers via a feedback call about their reasons to not purchase a chosen product. Resolutions to these problems will then be found, resulting in sale. The customer may also be offered a time-bound discount while a cashfree payment link is sent, to facilitate the transaction. This level of human intervention is predicted to boost conversion considerably.

2) Product Suggestions and Upselling

Ecommerce brands dealing with electronic, technology, apparel or kitchen products, can benefit from a wide untapped market. Product recommendation algorithms are based on customer behavior to suggest products to a buyer.

Related or associated products are a big market that has not been explored to full potential. Syrow is able to upsell by communicating with customers and suggesting associated products, in order to maximize sales. Again, the approach would be a feedback call that does not hard sell. Discounts may be offered if the sale seems promising. And finally, a personalized Cashfree payment link will be shared with the customer to encourage the sale.

3) Payouts – the easy refund option

Any payment made via Cashfree can be refunded easily and smoothly. The advanced payment gateway technology enables quick pay outs, to protect your customer relationships.

These are the three main ways in which businesses can gain from this integration.

How can you sign up?

It’s simple!

  1. The first step –

[Sign up] with Cashfree as a merchant. If you are already a Cashfree merchant you can skip this step.

  1. Login to Syrow Dashboard –

  1. Click on Appstore and enable Cashfree app –

  1. Subscribe to Cashfree app –

  1. Enter your Cashfree account credentials (App ID and App Secret ID) and verify –

That’s it.

If you have any questions or need assistance with your account, please feel free to [contact us.]

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