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There are many ways to promote your business online and offline. But the more profitable avenues today, involve digital methods, that create greater online awareness in less time and money. The days of massive hoardings and expensive TV ads are fading… Today, the internet plays a greater role in our lives and of course, in our businesses.

So, we’ve put together a simple list of low cost ways to promote your business. All 4 are via the online mode due to the results that digital marketing and promotions get, in an efficient and focused manner.

1) Create An Optimized and Engaging Website

As a Startup or SME, if you don’t have a website in today’s day and age, you are obsolete. Th more important part of having a website, however, is making sure it’s a good one. Optimizing a website simply means using words and phrases that appeal to your target customer.

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Apart from this, your web content, layout, design and imagery need to draw in customers and make it easy for them to purchase your product or service.

Businesses with the best websites in terms of high traffic and conversion rates, conduct detailed research on what their customers are looking for. They then satisfy these demands and needs with information and product and service offerings via the website Your website acts as your store front and every promotional activity that you conduct online, should be designed to bring customers to your shop front or website.

2) Launch A Social Media Campaign

As much as you may have tried to stay off the social media bandwagon, now is the time to get on it! There are more than 300 million social media users in India today which is excess of 50% of the total population. If you’re a B2C business, its highly likely that your target consumer has a social media account and relies on some social media platform for information and entertainment. 

Don’t restrict your presence and activities to only Facebook or Twitter. Widen your reach by using LinkedIn Instagram or Pinterest. Each social media platform has its own characteristics and user base but all social media sites have gone beyond being only social. Today, they are considered vital mediums to reach audiences in the comfort of their own homes and in a fun, interactive manner.

Posting on social media is free and advertising is usually on a pay-per-click basis. This means you only pay if an interested consumer likes your ad and clicks to travel to your website.

Related: How To Choose The Right Social Media Tools For Your Startup

3) Try Out Email Marketing

A good place to start promoting a new or small business is to collect a sound data base of vendors, suppliers and customers. Get together a core team with deep and current industry contacts. Then combine resources to create a database that you can design your email campaign on. 

Email Marketing is more personal and focused than other online techniques. Emails can be used to keep in touch with customers, apprise them of developments and changes, offer discounts, tips and create long term bonds. Though technology has evolved, emailing still remains a key element in communication that has credibility and trust attached to it.

4) Create Regular Online Videos

Of course if you’re going to be active online, you will need content. Blogs and articles are great to engage audiences and create online traction. But the content that will get you the best results in the quickest time, is in the form of crisp, lively and gripping videos. 

Most social media platforms support video formats and channels such as YouTube are dedicated to video films. Whether you wish to display your brand, demonstrate ways to use your product, update your audiences on your new office location or convey a special message, there is no better way to do it than through a well shot and edited video. Most phones have good cameras and video editing programs are available online. So, its not too difficult nor expensive to make good quality videos for online promotions. 

You can begin with these 4 ways and then add others, as you gain results.

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