Why Your Marketing And CX Need To Be Aligned And How

by Syrow Editorial Team | Dec 20, 2021 | Customer Care, Knowledge Base

Marketing or Branding is the way consumers ‘perceive’ your brand. It’s about creating and delivering messaging about your brand and utilising communication strategies to mould consumer perceptions. Customer experience, on the other hand, is how  your brand is felt by... more >

Redefining Customer Experience in the Modern Context

by Syrow Editorial Team | Dec 15, 2021 | Customer Care, Knowledge Base

Businesses have been exposed to the challenges and opportunities of online buying for the last 15 years. However, the market has experienced a series of drastic and unprecedented changes along the way. So, how has this impacted Customer Experience and the way we... more >

What Role Does Customer Support Play in The Shipping Sector? Is it Crucial?

by Syrow Editorial Team | Dec 4, 2021 | Customer Care, Knowledge Base

If we view the shipping industry for what it is, then we realise that it revolves around serving the end consumer, in the most efficient way. This makes it a formidable sector in the service industry. However, as soon as we talk about the service industry, customer... more >

How To Write The Best Customer Support Emails

by Syrow Editorial Team | Nov 30, 2021 | Customer Care, Knowledge Base

Friendly, yet informative and easy-to-read customer support emails can be tricky to write. Even the most experienced business communication experts can run out of exciting and positive ways to portray the right messaging. Added to which, the purpose of a bunch of... more >

5 Reasons Why Customer Support Is More Important Than Making A Sale!

by Syrow Editorial Team | Nov 27, 2021 | Customer Care, Knowledge Base

Sounds counterproductive? After all, in business, what can be more important than a sale, right? Well, experience has taught us that securing a sale is a short term benefit while customer support can result in multiple advantages. As a business, if you are placed in a... more >

How Real Time Customer Support is Driving Revenue

by Syrow Editorial Team | Nov 24, 2021 | Customer Care, Knowledge Base

At the onset, let’s understand that Real-time support is no longer a luxury, it is an expectation.  Consumer patience is getting shorter and if you snooze, you truly lose! Not only the current dispute or squabble, but possibly the prospect of sales, now or forever.... more >