Do You Know the Best Ways to Sell Via Online Marketplaces?

It’s a common occurrence for companies to sell their products and services via the multiple online marketplaces available today. They offer the freedom of easy distribution and payment gateways among many other benefits.

However, not every company is able to sell as well as some others on the same marketplace. Today, we will find out what makes a great seller from online marketplaces such as Flipkart, Amazon, Patym, Ebay, Jabong, Myntra, Shopclues and more…. 

1) Right Product Range

You may realise that all the products that have been selling in a traditional manner, do not always work when sold online. The best products or services to sell online include consumer goods such as clothes, appliances and other familiar products. Usually new product segments that consumers are unaware of or those that have not been marketed, are the most difficult ones to sell online.

Similarly, if your products have too many ‘me too’ items, on the same website, you may find that yours don’t seem to be selling. Customers usually decide on which ones to buy in such cases, depending on the product features and more importantly, customer reviews and ratings. 

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So, if your product is unknown or too common, it could be a problem. For an unknown or new product, market first, then sell. (We’ll talk about the marketing part, further down!) And of course, with a common product, make sure it’s of the highest quality.

2) Optimized Product Name and Description

Once you have identified the right product or products, you will need to optimize it when posting on the marketplace. Optimizing basically means enhancing your product name, description and features with keywords that appeal to your audiences. Plus your product photos should be of an optimum quality.

Choose the right categories when uploading on the marketplace to make it easier for your customers to find you on a crowded website.

3) Focused Online Marketing

Merely uploading your product on an established online marketplace is not enough to draw in sales. You will need to create and implement a focused digital marketing plan that leads your customers to purchase.

A company website with engaging landing pages, social media presence via ads and regular posts, blogs, email campaigns… all of it adds towards selling your products.

4) Competitive Pricing

Here’s a mistake many sellers tend to make. They maintain a common pricing strategy across marketplaces for the same product. Others price to low or high.

The best way to decide the price of your products is through competitive analysis. Find out what your competitors are charging and check how well they are doing. Then announce your pricing accordingly. This is why we often find the same product, sold by the same merchant priced differently in two or more marketplaces.

5) Customer Feedback

Pay attention to what your customers are saying because even if you are not, other potential customers surely are! 

The bigger the marketplace you get onto, the more the competition. The best way to keep track of your customers is through their online feedback. Unanswered complaints via social media or the marketplace can lead to a drop in your brand image and sales.

Related: Why Customer Service Via Social Media Is So Effective

Hence, selling a product on even the most established marketplace, requires effort from the seller’s side. Get assistance in optimizing your product name and description, conduct a photo-shoot, hire a digital marketing expert and then have some patience. It can take months to a year for your product to see some results. It happens to even the best! 

And in any case, every product takes some time to sink into the market, especially if it’s based on a new or innovative idea.