Why Listening to Customers is the Key to Your Organization’s Success

Here’s how not to handle customer complaints: In 2018, a customer ordered three cartons of toilet paper from the world’s biggest e-retailer Amazon. Instead of charging the customer $90 for these cartons, Amazon tacked on a huge shipping charge of $7,455. Unsurprisingly, she complained to Amazon and asked for a reimbursement. She did this six […]